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By Thomas Lock, Founder, AP Brands
When you’re just starting out approaching and dealing with large supermarkets can be daunting. After all, the majority of British shoppers regularly buy from them either online or instore, so it’s hugely important for brand awareness, sales, etc.
Having launched four new snacks brands into the UK market over the past few years and having got them into a number of major supermarkets, I’ve gained an understanding of the process. Hopefully, you can learn from my experiences, avoid my mistakes, and find success for your brand.
Image: Pixabay
Here are my tips for getting your product onto the shelves in major supermarket chains:
Filed Under:
Guest Post
Tagged as: Guest Post, Marketing, Supermarket, Thomas Lock
By Gary Young, Equinox
Many of your staff will relish the opportunity to have more time to enjoy the summer. With the possibility of working more flexibly from home, this is an option that business owners should consider.
What technology will you need to make this possible?
Image: Pixabay
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Guest Post
Tagged as: Business, Gary Young, Guest Post, Small Business, Work, Work at Home
By Matt Dunn, co-founder of Cadello
Across the food and beverage sector, there has been a clear trend towards higher-quality products over the past 15 years or so. In an effort to differentiate, food and drink manufacturers have been carving out niches for very specific, high-quality product ranges. From botanical health drinks to all-natural pork scratchings, the range and quality of products have been steadily increasing.
In the alcoholic drinks market, the shift towards more diversified and premium drinks has been most notable when it comes to beer and gin but is starting to be recognized in other categories, such as rum, as well as driving entirely new categories of spirits. Alcoholic drinks manufacturers and retailers need to be ready to jump on these trends in the near future or risk becoming obsolete.
Image: Pixabay
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Guest Post
Tagged as: Alcohol, Guest Post, Matt Dunn
By Craig Sams and William Fugard, co-founders of Gusto Organic drinks
When you’re a small food or drinks company, how can your brand compete against big brands with big budgets? How can large retailers be persuaded to list your product when you don’t have a substantial track record?
It is possible to succeed – as I know from experience. Here are ideas based on what I’ve learned that I hope will help your brand.
Image by Silviarita from Pixabay
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Guest Post
Tagged as: Business, Craig Sams, Drinks, Food, Guest Post, Small Business, William Fugard
By Craig Sams, Gusto
When I started out in the organic products business, there were hardly any organic products! These days it’s possible to get virtually every food imaginable in organic format, and in ever-increasing quantities.
The world beat a path to our door when we first had organic brown rice. Now it’s a commodity and you can get many different kinds; long grain, short grain, red, black, basmati – all organic.
Image: Pixabay
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Guest Post
Tagged as: Business, Craig Sams, Guest Post, Organic, Success
By Laura Gozney, co-founder of Gozney
Coming up with a new product to fill a gap in the market is excellent but it is just the beginning. What to you need to do to take your product and convince restaurant owners that it is something they need and should buy right now? Here are ideas base on our experience.
Image: Pixabay
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Guest Post
Tagged as: Food, Guest Post, Laura Gozney, Restaurants
By John Auckland, TribeFirst
Equity crowdfunding presents a marvelous opportunity for early and growth-stage companies to gain essential funding, raise awareness amongst the investor community and gain a tribe of loyal supporters.
Image: StockUnlimited
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Guest Post
Tagged as: Crowdfunding, Equity, Guest Post, John Auckland
By Mike Ianiri, Equinox
With 2.1 million apps to choose from on the Google app store it can be hard to decide which will help you the most. The question you need to answer for your business is which ones will genuinely help you save you time and improve your productivity.
Image: Pixabay
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Guest Post
Tagged as: Guest Post, Mike Ianiri, Productivity, Telecom
By Stephen Wheatley, HearAngel
If your staff use headphones, or work in a noisy environment, or are exposed to loud noises on a regular basis, then it’s your responsibility to help protect their hearing.
Human beings have about 15,000 auditory hair cells in each ear at birth; once they are gone, they are gone – and so is your hearing. Exposure to large sound doses regularly and repeatedly can cause irreparable damage to the hair cells within our ears.
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Guest Post
Tagged as: Claims, Ears, Headphones, Stephen Wheatley
By Dan Kieran, co-founder and CEO of Unbound
As a career choice, becoming an online content creator and influencer is popular. It is potentially lucrative with some influencer getting highly paid for their relevant content/followers. However, there are surprisingly few ways for influencers and creators to monetize their audiences outside of professional endorsement and ad revenues.
In this guide, I’ve shared my top tips for monetizing social media followers, while maintaining control over your personal brand.
Filed Under:
Guest Post
Tagged as: Dan Kieran, Guest Post, Social Media
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