Wednesday, June 27, 2018
posted by Geetesh Bajaj at 10:00 am

 

By Gus Bartholomew, Supplycompass

With the number of consumers putting ethics and sustainability at the top of their list when purchasing from a brand, and with the number of brands describing themselves as ‘sustainable’ or ‘ethical’ on the rise, more brands are asking themselves the how they can create a genuinely ethical brand. With terms like ethical, sustainable, conscious, responsible, transparent and organic often being used interchangeably, it can be confusing to know what word is right.

Each Brand is Different

Start by concentrating on how you will interpret sustainability for your brand, considering what interpretation of it best fit your company ethos, brand story and the products you make. You don’t need to set out to create a perfectly ethical or sustainable brand. Not only is this unachievable at the start, but it’s also not necessarily what consumers are expecting or looking for either. Keep it simple, start slowly and remember what stands out for consumers in a busy marketplace is a clear, singular approach to responsibility, that cuts through and resonates with them. A good exercise is to think about how you would like them to describe your approach to ethics and sustainability in one sentence. Which one of these are you?

  • A brand that cares about the people who make their products; fair wages, employee benefits and bonus schemes.
  • A brand that cares about where their raw materials come from; always ensuring they are sustainable and ethically sourced.
  • A brand who cares about what happens later down the line; focusing on the end of life and supply chain circularity [recycle – reuse – repair]
  • A brand who gives back; giving a % of their profits back into the country where they are made or to the local community.
  • A brand built on a durable design; making high-quality products that are built to last a lifetime.
  • An open brand; committed to full supply chain transparency right back to their tier two and three suppliers.

Ask Questions

Becoming a more responsible brand means being more conscious of your environmental and social impact and constantly striving to improve; throughout design development and production and across your supply chain. The best place to start is by being well informed and asking the right questions. After that, continue to question yourself every step of the way and think about whether there is a more responsible option. Right from the birth of a design idea, it should be front of mind for every decision made; from deciding on design details and picking raw materials, right through to selecting material suppliers, and finding manufacturing partners.

Ethical Brand 185331
Image: Pixabay

Choosing the Right Manufacturing Partners

When looking for manufacturing partners, certifications are always a good starting point to help you identify who might be the right fit, but go beyond this, and find out if a potential partner shares similar values as you and your brand. Tell them what’s important to you, the things you are willing to be flexible on and things you are not. For example, if it’s complete transparency you want, ask your partner at the start and if it’s not something they can offer or feel comfortable with, then they aren’t right for you. Don’t force it on them, look for a better fit.

To be a ‘genuinely ethical brand’, ethical can’t just be an add-on and something that is pushed in a marketing campaign.  To make a real lasting impact, to appeal to a more conscious consumer, and for your approach to appear genuine, ‘ethical’ needs to be part of your brand DNA from the start and to feel authentic to your customers.


Gus Bartholomew
   
Gus Bartholomew is a co-founder of Supplycompass, a tech-enabled end-to-end production management platform for responsible brands that want to find and work with the best international manufacturers. It enables brands to find their perfect manufacturing partner at home or overseas.

Brands can create tech packs, get matched with a manufacturer and use the platform to manage production from design to delivery. Supplycompass works with brands and manufacturers to embed responsible and sustainable practices in their businesses and deliver value and create opportunities for growth.

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Friday, June 8, 2018
posted by Geetesh Bajaj at 9:45 am

 

by Dean Anderson, Gamestatix

It won’t be too long before it’s possible for every player to make a living just by playing video games, writes Dean Anderson.

Playing games is a fun, rewarding and transportive experience for millions of people. However, gaming is rarely seen as anything more than an enjoyable hobby. Yet, if you’ve ever tried to complete Dark Souls, nail every challenge in Myst, or just get the better of Mike Tyson in Punch Out!! on the NES, you will understand the skill and dedication it takes.

Having a true passion for something means knowing it inside out – becoming an expert – and this a worthy skill, particularly if this knowledge is used to improve the art itself.
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Monday, January 8, 2018
posted by Geetesh Bajaj at 10:00 am

 

By Dave Millett, Equinox

2017 gave some exciting new telecoms products including the iPhone 10 and for example, people from the UK were allowed free roaming in Europe.

Looking at the big picture for 2018 clearly the Internet of Things and Artificial Intelligence will place increasing pressure on our technology infrastructure wherever in the world we are.  Though some countries are better placed than others!

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Monday, August 14, 2017
posted by Geetesh Bajaj at 8:45 am

Technological changes are defining the world of 21st-century business. They are also prompting questions about the future of work and how we can navigate to the ‘next horizon’.

How businesses respond to these challenges and exploit the benefits of smart technologies, such as artificial intelligence (AI), will be a key contributor to success going forward.

Roles that have been traditionally thought of as requiring a high-level human intellect are now being automated – thanks to AI. Whilst this undoubtedly boosts efficiency, decision makers must be mindful of how this may impact brand identity and user experience.

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Saturday, August 5, 2017
posted by Geetesh Bajaj at 1:28 pm

Did you know that a new Office 365 feature requires the Windows 10 Creators Upgrade? Why? That’s because this new feature that lets you add 3D models in Office files such as PowerPoint presentations uses a feature set that’s installed as part of the Windows 10 Creators Upgrade. This is the same feature that lives within the Paint 3D app that comes as part of the Creators Upgrade.

Want to know more? Here’s a small FAQ, and a list of the new features.

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Friday, January 2, 2015
posted by Geetesh Bajaj at 4:45 am

Android is frequently updated, and new releases of the Android OS are typically released as often as twice or thrice in a year. Each such release or version is given a name. Google follows an alphabetical order when naming the new versions, but it makes it more fun by naming these after confectionery food items!.

Even though the names are fun, that does not mean that the releases themselves are just fun. Each new version of Android comes with more efficient features and bug fixes that make smartphones and tablets more usable than ever.

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Monday, December 8, 2014
posted by Geetesh Bajaj at 9:08 am

Android is an operating system from Google. It was primarily designed for mobile phones but has since been enhanced to work with phablets, tablets, and more devices.

In many ways, it is quite similar to iOS, Symbian, Windows Phone and Blackberry OS. There are differences too since Android is based on Linux, a free cross-platform core operating system.

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Tuesday, November 22, 2011
posted by Geetesh Bajaj at 6:16 am

Before you install Mac OS X Lion, take a moment to check if all applications on your computer are compatible with the new OS. The reason why you need to do so is that Lion no longer supports Rosetta. Rosetta is the underlying technology built into Mac OS X that allowed older Mac applications written for the PowerPC platform to run seamlessly on Mac OS X. In fact, Rosetta worked so seamlessly that many of us did not even realize it was running behind the scenes.

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Monday, August 22, 2011
posted by Geetesh Bajaj at 3:23 pm

Once you click the Start Installation button within Boot Camp Assistant, it is assumed that your Windows install disc is in your optical drive, either a drive on your system or an external drive. Thereafter your Mac will reboot, and start off the Windows install disc to begin installing Microsoft Windows to your newly created Boot Camp partition.

If all goes fine, then that’s great. But if you see an error; maybe there is an error reading your disc or some communication error. First, ascertain that you are indeed stuck and cannot proceed. Then hold the Power button on your Mac to shut down the computer. Thereafter, hold the Option (Alt) key while you restart your computer. Most probably you will see a menu with a single option that lets you boot to your Mac OS. Choose this option and boot into your Mac OS X partition.

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Monday, August 22, 2011
posted by Geetesh Bajaj at 1:26 pm

First make sure that you have the additional software you need, such as Windows drivers for your Mac hardware. Then, once you launch Boot Camp Assistant, you will get to the screen that asks you to partition your Mac hard disk to carve out a Windows partition, as shown in Figure 1, below.

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