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By Dan Kieran, co-founder and CEO of Unbound
Despite its evolution over the centuries one change has eluded the publishing industry – going direct to the readers themselves. Now technology is allowing this to happen which means that the publishing landscape is starting to change again.
Publishers have always acted as gatekeepers between readers and authors. The lack of direct contact with readers and plus pressure from retailers to publish more books like the bestsellers from the previous year, means they rely on historical sales data to decide which books should be made. If there is no successful precedent, this makes it harder to justify supporting new ideas and original stories from the diverse range of voices clamoring to be heard.
Now, using technology platforms, authors and online content creators can ‘prove’ their audience exists by capturing it through social media themselves. This combined with a vast amount of data to analyse, and more viable ways to make sense of it, means the radical tech-enabled evolution of the publishing industry is inevitable. This evolution will democratise the industry in favour of authors and readers, while creating new opportunities for publishers themselves.
Here are important ways in which I believe the publishing industry will change, and soon.
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By Oliver Woolley, CEO, Envestors
The adoption of digital in early-stage investment has moved more slowly than in other industries. This is no surprise as human relationships are part of the process of matching investors and businesses. However, the world of early-stage investment is changing and recognising that digital does not have to mean impersonal. In reality, it can help build deeper relationships in a shorter time. This is because it provides new ways to communicate, share information and ultimately make it easier for investors to navigate the process to find the right opportunity and make the investment decision.
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Tagged as: Guest Post, Invest, Oliver Woolley
By Mike Ianiri, Equinox
Many ISPs want us to believe that the future is fibre-optic. To take some leading examples:
At the time of writing, they are limited to approximately 50 cities and towns in the UK.
Image: Pixabay
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Guest Post
Tagged as: 4G, 5G, Connectivity, Fibre-Optic, Guest Post, Internet, Mike Ianiri, Satellite
By Amanda Hamilton, CEO of NALP
It’s important for a business, especially an online business, that your customers know clearly what they are purchasing and what your terms of business are.
T&Cs, as they are often called, are the clauses in a contract that set out the rights and obligations that both parties should be aware of when they enter into a contract.
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Guest Post
Tagged as: Amanda Hamilton, Business, Guest Post, Terms
By Dan Kieran, co-founder and CEO of Unbound
One of the seismic changes brought in by the internet is the ability for creative people to build, directly, an audience for their work. The age of the bureaucratic intermediary is over. As a result, 75% of Generation Z, the first generation with no concept of life without the internet, are considering a career in online video. YouTube and Blogger take the top two positions of careers kids would like when they’re older.
But while building an audience yourself online is easier than ever, there are surprisingly few ways for influencers and creators to monetize their audiences outside advertising revenue – especially in an age of ‘free content’. Making entertaining or informative content people want to come back to over and over again is a full-time job, so online creators promote products or services on behalf of other brands, even though this may risk the authenticity and integrity of their online persona.
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Tagged as: Books, Dan Kieran, Guest Post, Publishing
By Neha and Dipe Rajani, Founders of Sonality
New and young mums are more interested in what their children wear, and where it comes from, than ever before. Social Media and awareness of the environment are driving many of these changes. This means that the babies and children’s wear market is changing fast.
But what are the top trends that babies and children’s wear businesses should be looking for?
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Tagged as: Customize, Dipe Rajani, Fashion, Guest Post, Neha Rajani
By Matthew Cule, Founder of CuleM Watches
Swiss watches are synonymous with luxury and prestige and the Swiss watch industry has dominated ever since the 1800s when farmers began assembling handcrafted mechanical watches during harsh winter months. But can the industry survive?
Image: Pixabay
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Tagged as: Guest Post, Industry, Matthew Cule, Watch
By Alister Sneddon, Genuine Impact
Are you one of the fans who is both looking forward to the final episode of Game of Thrones and also dreading it? Do you have confidence in your prediction of who will ultimately win and end up sitting on the Iron Throne?
Making decisions on investments in stocks and shares is also about anticipating who’ll be a winner. When watching GoT we’ve thought about the character strengths and also the flaws of the key protagonists. Similarly, we can analyse and make decision on stocks and shares by considering three criteria: Quality, Value, and Momentum.
Here are some investment choices for a few GoT favorites using these:
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Tagged as: Alister Sneddon, Finance, Game of Thrones, Guest Post, Shares, Stocks
By Inna Kaushan, Solna
There is a lot to do when you take the bold step to become a freelancer or start your own business.
We’ve put together a list of some of the best free apps and tools for freelancers and small business owners that will help you manage all the admin tasks, help you get paid and generally manage your time and keep yourself organised.
Image: Pixabay
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Tagged as: Accounting, Business, Free, Freelancing, Guest Post, Inna Kaushan, Small Business
By Jonathan Amponsah CTA FCCA, The Tax Guys
The language of business is the language of numbers. To grow your business you need to understand your numbers and the management and year-end accounts you receive. Many business owners find this a bit of a trial so let me explain how to get to grips with some of the most important numbers and some red flags you should look out for.
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Tagged as: Business, Guest Post, Jonathan Amponsah, Numbers, Tax
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